Case Studies

The most notable achievement by Sales Direct has been the identification of a vertical market sector that requires a specific step product  that no other manufacturers supply.The potential market value for this product is several million dollars.

Generated $450,000 in sales in first 2 months selling through a major East Coast grocery store chain.  Licenses obtained for top 3 beer brands, Major League Baseball, Collegiate and National Hockey League.  Corporate branded coolers established for  Anheuser Busch, Harley Davidson and Jack Daniels.

The Challenge

Direct Design’s goal was to break into the US market with their Hotspot range outside lifestyle products and develop it into a well known brand. The challenge of identifying the best fit retailers and, further, the appropriate decision makers within these establishments was very difficult and time consuming.

In the span of 2 months, SALES DIRECT set up 29 conference calls, 29 who were interested in becoming resellers and 4 who were interested in purchasing the software.

53 potential candidates were identified, with three companies shortlisted. Sales Direct gained the interest of a particular company that Traffic Support  had previously but unsuccessfully attempted to approach themselves.

The main OEMs expressing interest in Company B were Eaton Hydraulics, Gardner Denver Inc and Ingersoll-Rand. A major West Coast distributor was identified and through their introduction a large order was placed with a division of Oshkosh Truck.

Sales Direct were given the task of finding end-user customers in key US industrial sectors.  Additionally they were tasked to approach environmental engineers who were correctly positioned to champion the technology in the USA.

One difficult aspect of the project was the task of reaching the relevant decision maker in person. The Sales Direct Project Manager sent out proposals to Process/Casting Engineers from 21 companies that had requested further information following the initial approach.

Lamerholm Electronics Ltd., ranks among the world’s largest suppliers of packaging shock sensors.  Project delivered six potential partners.

Pyroban provides safety and environmental solutions internationally.  Project: Strategic assessment of markets leading to surprising results.