Results

Husky launch into the USA with $450,000 in sales in first two months.

Branding agreements pursued with   License Agreements for:

• Top three US beer brands (Miller, Anheuser Busch and Coors)
• Major League Baseball, Collegiate Sports and National Hockey League
• Harley Davidson and Jack Daniels
• Nascar

Sold to: Further to the launch of Husky's domestic refrigeration products Sales Direct has been commissioned to assist Husky Refrigerators Inc in the establishing of an effective distribution network across the USA for their commercial refrigeration range. Husky intends to use Sales Direct for the whole of the USA in due course.

• Second largest US department store chain- Federated (Eastern Seaboard)
• Largest US electrical retailer Best Buy, Inc
• Major catalog company Frontgate

Became preferred vendor of promotional products to the largest US beer brand – Anheuser Busch.

The Company

Husky is a British refrigeration company with a history of over 50 years in the industry. The company was established in 1957 and operated principally as a service company. Their years of experience led to the launching of their own ‘Husky’ brand of commercial refrigeration. All products supplied by Husky have been designed, built and tested using the worldwide expertise of the Husky team.

Husky has partnered with virtually every drinks brand in the UK and has offices in Europe, Asia, Australia and the USA.

Milestones – Husky launch into the USA

• First sales achieved two months from set-up. Wholesale value : $270,000 Retail value $450,000
• Licenses obtained for top three US beer brands
• Licenses obtained for production of Harley Davidson and Jack Daniels mini-fridges
• Licenses obtained for Major League Baseball, Collegiate Sports and National Hockey League
• Sold to second largest US department store chain- Federated Stores
• Sold to largest US electrical retailer Best Buy
• Became preferred vendor of promotional products to biggest US beer brand – Anheuser Busch
• Became exclusive category supplier to major beer wholesaler/licensee
• Set up warehousing and logistics with international freight forwarder
• Became supplier to a major home goods catalog company – Frontgate
• Sold through a leading e-commerce outlet

Commercial Products Launch

Further to the launch of Husky's domestic refrigeration products Sales Direct has been commissioned to assist Husky Refrigerators Inc in the establishing of an effective distribution network across the USA for their commercial refrigeration range. Husky intends to use Sales Direct for the whole of the USA in due course.

 

Phase 1

The first project began in January 2008 with the focus of the East Coast states. As a result of this first project two distributors were appointed. One of these distributors began with an initial order of $100,000. This distributor allocated a brand new purpose built warehouse for the stocking of Husky's commercial range. This company has subsequently formed a JV with Husky and is now an Eastern US distribution hub.

 

Phase 2

A similar distributor search in the Southern states has also been completed by Sales Direct covering the states from Florida moving west and including Alabama, Mississippi, Louisiana and Texas. This second search identified a number of top performing distributors in each of the states including a nationwide foodservice company with sales of $80 million per annum.