Retail (Consumer Products)

Generated $450,000 in sales in first 2 months selling through a major East Coast grocery store chain.  Licenses obtained for top 3 beer brands, Major League Baseball, Collegiate and National Hockey League.  Corporate branded coolers established for  Anheuser Busch, Harley Davidson and Jack Daniels.

The Challenge

Direct Design’s goal was to break into the US market with their Hotspot range outside lifestyle products and develop it into a well known brand. The challenge of identifying the best fit retailers and, further, the appropriate decision makers within these establishments was very difficult and time consuming.